Fashion

Revolve integrates Snap+Style technology for digital communication

Revolve stylists can communicate with customers in one-to-one
conversations through its e-commerce site, thanks to new proprietary
technology from Snap+Style Business.

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A leading omnichannel retail technology platform for personalized
shopping experiences, Snap+Style provides Revolve resources to connect
with customers through its trademarked StyleWidget, which launched in
November 2019. StyleWidget is a digital platform that facilitates
online and offline, one-to-one conversations between the retailer’s
stylist and customer.

In a press release, Snap+Style explained that “StyleWidget
accelerates the turnaround time for product and style recommendations
by stylists by almost 50 percent.” Customers can communicate with a
Revolve stylist the same way one might communicate with an in-store
sales associate, discussing product details, styling tips or fit
questions.

“We are excited to have integrated Snap+Style Business as a
technology platform partner to enhance our customer personalization as
we continue on our promise of premium customer service and
experience,” stated Jennifer Fan, Revolve Group’s director of customer
retention. “Powering our conversations and curation with Snap+Style
Business’ product suite enables our Style Experts to respond faster to
our shoppers with more precise product recommendations, deepening the
connection to our customers at each interaction.”

The StyleWidget allows the customer and stylist to communicate via
digital chat and send pictures back and forth. Revolve stylists will
be able to access a detailed customer profile to further personalize
the shopping experience and advice provided to each customer.
Information is stored on Microsoft Azure.

“Revolve is taking personalization to the next level and our
platform will only amplify their impact in e-commerce,” Anna Jensen,
co-founder of Snap+Style Business and chief brand officer commented.
“Snap+Style Business enhances clienteling capabilities with a powerful
combination of digitized conversations, visual curation and a
stylist’s editorial eye, in real time. Thanks to Microsoft Azure’s
capacity and flexibility, we are able to extend our client reach in
the fashion and retail industries globally.”

Image: courtesy of Snap+Style Business

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