Fashion

FutureBrand launches #TooCloseforCovid campaign

Global brand agency FutureBrand has launched a 2-metre rule social
distancing campaign, with a range of T-shirts and pin-badges supporting
social distancing rules as the UK government begins reviewing lockdown.

All proceeds from the #TooCloseforCovid charitable initiative will be
donated to World Health Organisation’s COVID-19 Solidarity Response Fund.

The range of T-shirts and pins playfully educates using the slogan “If
you can read this, you’re too close for Covid” in a font size of 16, the
minimum for a distance of 2-metres, with the aim of encouraging the public
to stay engaged in social distancing and play their part in continuing to
protect their community.

Jon Tipple, chief strategy officer at FutureBrand said in a
statement: “Although we’re now deep into this crisis, we recognised that
many people around the world still don’t fully understand social distancing
measures and that there is a need to help bolster the safety messaging as
global lockdowns ease.

“Combining the familiar traffic safety messaging – “if you can read
this, you are too close” – with the universality of the T-shirt, these
simple wearable pieces of communication remind people to
take responsibility for other people’s health, as well as their own, at
what is a time of great concern and worry for many.”

There are currently four different designs emblazoned across T-shirts
and pin-badges being promoted via its website and supported by
#TooCloseforCovid on social channels, however, FutureBrand is hoping its
open call to designers, curators, influencers and creatives from around the
world will encourage people to take the idea, create their own versions and
help towards saving lives.

Marie-Therese Cassidy, executive creative director at FutureBrand London
added: “The entire FutureBrand family want to help encourage all of us to
do our bit and take responsibility to see us through the ongoing crisis in
the safest way possible. We hope this campaign will trigger others across
the creative community to take the idea and run with it, creating and
sharing their own #TooCloseforCovid responses so it can affect as much
positive behaviour as possible.”

The T-shirts are 18 pounds each and pin-badges are 3 pounds – all are
available from toocloseforcovid.com.

Images: courtesy of FutureBrand

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