The Fédération de la Haute Couture et de la Mode, the body responsible
for the fashion shows in Paris, has announced it will launch an online
AW20/21 Haute Couture event from 6 to 8 July.
It comes after the federation announced in March that it had cancelled
its July Haute Couture Week as well as its Paris menswear season in
“This event will be structured around a dedicated platform. The
principle of the official calendar is maintained,” the organisation said in
a press release. “Each House will be represented in the form of a creative
film/video. Additional content will be included in an editorialized section
of the platform. All of this will be widely shared on the main
international media networks.”
It’s currently unclear which fashion houses will attend the event, as a growing
number, including Giorgio Armani, Jean Paul Gaultier and Balenciaga, have already
opted out of summer shows.
Haute Couture Week goes digital
It’s interesting to note that what would have been a shocking and
revolutionary announcement just a few months ago now comes as a somewhat
expected addition to the industry’s continuing digital makeover amid the
The federation already announced in early May that scheduled from 9 to 13 July would take place online, while the organisers of and have also announced their shows will go digital from 12 to 15 June, and from 14 to 17 July, respectively.
are some of the first major fashion events to have already held online editions.
Photo credit: Alexandre Vauthier-Haute Couture